- Revenue management – Pricing, rate and image parity.
- Preferred distribution management – OTA.
- Dedicated GDS account management.
- Centrally managed RFP and consortia programmes.
- Yield management – Competitor rate reviews.
- Sales call and conversion audits.
- Social media development and management – Twitter, Facebook, etc.
- On line “offer media” management – Groupon, KGB, Woucher, Goodypass.com, etc.
- Affiliate marketing programme.
- Proactive and reactive public relations – Locally and nationally.
- Readership offers and third party editorials.
- Mystery sales calls.
- Online subscriber database marketing.
- Closed User Group (CUG) marketing programme – Circa 1.2 million.
- Web representation and optimisation.
- Dedicated CRO function – Voice and web.
- National sales accounts management.
- Preferred key booking agents account management.
- Design and collateral development for both national and local advertising.
- Digital download suite for E-Literature.
- Monitoring of local corporate clients – Telesales campaigns.
- Field based Sales Managers, by property, to represent the group.
- Attendance of trade shows and exhibitions.