TORI ACKLING
Group Commercial Director
Tori’s career experience to date includes front of house, sales office and revenue management in Hilton Group, Paragon Hotels & Macdonald Hotels & Resorts before joining Legacy Hotels & Resorts soon after its inception as Revenue Manager at the Falcon Hotel, Stratford upon Avon. In 2007 she took on a group role heading up Revenue & Distribution and in 2021 moved into her current role of Group Commercial director.
Tori is an accomplished hotel management professional with extensive expertise in sales, revenue management, and marketing within the hospitality industry. Proven track record in driving commercial sales support and team development to enhance hotel performance. Skilled in implementing strategic sales processes, managing key accounts, and optimizing revenue through tactical pricing and demand forecasting.
Expertise includes leading hotel sales teams in market segmentation strategies, sales plan creation, and conversion training, with a focus on maximizing revenue opportunities. Strong background in brand engagement, ensuring alignment with central marketing campaigns and maintaining open relationships across multiple brands.
Adept in revenue management, conducting comprehensive pricing reviews, competitor analysis, and special event pricing strategies to drive growth. Experienced in system management, including PMS setup, channel management, and OTA partnerships, ensuring optimal market presence and performance.
Passionate about leveraging online marketing and social media to enhance brand visibility and customer engagement, while maintaining a strong focus on data-driven decision-making and strategic planning.