Local sales and asset management
- New business generation and lead development.
- Investigate, develop and market new products/packages.
- Target customers using competitor hotels.
- Implement guest recognition programme with the support of the brand programme.
National sales and agency sales
- Introduction to our preferred partner network.
- Key national accounts – Direct and via key agents.
- Integration into our sales platform.
- Drive internal referral programme at hotel/group level.
- Strategically target speculative markets – Training, team building and events.
Sales lead conversion
- Implement enquiry handling standards, process and reporting.
- Introduce mystery sales audits.
- Conduct upselling and conversion training.
- Introduce staff incentive schemes with the ‘Balance Score Card’.
- Introduce performance measurement tools.
- Implementation of targeted, annual marketing plans by department.