Tori has a background in Front of House Management, Meetings & Events, Reservations and Revenue Management across both branded and un-branded portfolios.
Tori’s career experience to date includes Hilton Group, Paragon Hotels & Macdonald Hotels & Resorts before joining Legacy Hotels & Resorts soon after its inception as Revenue Manager at the Falcon Hotel, Stratford upon Avon.
In 2007 she took on her group role and today is responsible for Revenue, Sales & Distribution across the Legacy portfolio.
Tori’s role involves implementing revenue management strategies and processes in our client hotels, in order to optimize and maximize its revenues. To develop and implement sales and marketing strategies for the hotel to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved. She also manages the Groups and Conference departments with enquiry handling to ensure the correct decisions are made when quoting and displacement analysis have been reviewed and considered.
Additionally Tori is responsible for account managing key marketing preferred partnerships on behalf of the hotels. She also manages the Legacy Group voice and web central reservations, GDS distribution platform including managing the RFP process and working with key Affiliate Partners, Tori maintains high visibility of the hotels within the group through all marketing communication in respect to social media channels including Twitter, Facebook, Pinterest & Instagram. She delivers Legacy’s e-marketing programme, maintains Legacy’s marketing database and takes care of the maintenance of the Legacy website, updating content and managing the creation of new promotional pages and offers.
Tori manages the planning and delivery of group marketing campaigns, reviews all market research and competitor analysis to include the tracking, testing and ROI reporting on the campaign performances.
Tori also delivers training plans into the hotels under Legacy’s management which includes revenue management, reservations call handling and effective sales training and enquiry conversion.