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sales & marketing |
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- Revenue management - Pricing, rate and image parity.
- Preferred distribution management - OTA.
- Dedicated GDS account management.
- Centrally managed RFP and consortia programmes.
- Yield management - Competitor rate reviews.
- Sales call and conversion audits.
- Social media development and management - Twitter, Facebook.
- On line “offer media” management - Groupon, KGB, Woucher, Goodypass.com.
- Affiliate marketing programme.
- Proactive and reactive public relations - Locally and nationally.
- Readership offers and third party editorials.
- Mystery sales calls.
- On line subscriber database marketing - Active users circa 178,000 (February 2012).
- Closed User Group (CUG) marketing programme - Circa 1.4 million.
- Web representation and optimisation.
- Dedicated CRO function - Voice and web.
- National sales accounts management.
- Preferred key booking agents account management.
- Design and collateral development for both national and local advertising.
- Digital download suite for E-Literature.
- Monitoring of local corporate clients - Telesales campaigns.
- Field based Sales Managers, by property, to represent the group.
- Group directory - Circa 50,000 print run each year
- Preferred marketing partnership agreement with Superbreak – ‘Exclusive to our competitive set’
- Attendance of trade shows and exhibitions.
- Charter partner of the HBAA.
- Regional/group members of the GTOA (ETOA 2012).
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Legacy Hotels & Resorts Limited
3 Henley Court
Prince Harry Road
Henley-in-Arden
Warwickshire, B95 5BA
Telephone: 08444 119 011
email: Contact Legacy Hotels |
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